This first step of our process is all about gathering and analyzing information necessary to clearly identify the scope of the project and then prepare for kickoff. We will start by asking a lot of questions, and we will amass a lot of data – data that we can use to shape and communicate the expectations of the project. No matter the size or scope of the project, the need to plan is ever present.

In this phase, you literally set the stage for your design, products/services offered and the content delivery and management plan. Many of the items that get addressed here affect every phase, and a few, like knowing your audience, figure into every step. When defining project scope, you must have an understanding of everything from budget to maintenance.

These steps are the most important of the entire process. The work we do here will define our relationship with the client – every move we make and every deliverable we create.